The name, Pharma-GPS, was conceived to represent our original idea: Helping Asian clients seeking to develop their products' out-licensing opportunities for US and European investors by "navigating" those complex, geographically unique, and ever-changing regulatory environments (i.e., helping them map out what studies would be needed to make an attractive and cost-effective package).
But, as a compass needle points in two directions, so we came quickly to understand that there are services based in China which we can offer to Western clients, including less expensive development projects.
Our Chinese characters are a literal translation "drug company GPS." The pinyin is: xin yao dao hang
The earliest documents mentioning a compass date from the Chinese Han Dynasty (2nd century BCE to 2nd century CE). It was apparently a spoon-shaped device made of magnetite which was allowed to swivel on a plate of Bronze.